MEDICINE 3.0

Why proactive health monitoring often comes with a price tag—and how DAYHOFF is making it accessible Key Takeaways: Canada’s Healthcare Reality: “Free” Doesn’t Mean Complete Canada is celebrated globally for its universal healthcare model, which ensures access to essential, symptom-driven medical care. However, when it comes to preventive and personalized health testing, many Canadians are surprised to find that these services often fall outside the public system’s scope. This gap becomes especially apparent in the context of longevity medicine, where early detection and optimization are key. Provincial coverage rarely includes advanced biomarker tests that could flag risks before symptoms arise. Instead, the system is designed to treat disease after it appears—reactive rather than proactive. Meanwhile, long wait times, outdated infrastructure, and an aging population continue to strain the system. Canadians seeking early diagnosis, personalized treatment, and long-term optimization are increasingly turning to private providerslike DAYHOFF to bridge the gap. The Cost of Proactive Testing Across Canada As more Canadians prioritize healthspan over lifespan, understanding the true cost of specialized testing becomes crucial. These tests deliver life-saving insights—but they’re usually not covered by provincial health plans and can vary significantly in price. Here’s a breakdown of the most common proactive tests and what you can expect to pay: Lp(a) – Lipoprotein(a) A genetic marker that signals elevated cardiovascular risk, especially in those with a family history of heart disease. Cost in Canada: $50 – $150 ApoB – Apolipoprotein B A more accurate predictor of heart disease than standard cholesterol tests, measuring the number of atherogenic particles in your bloodstream. Cost in Canada: $50 – $100 A1C – Hemoglobin A1C A 3-month snapshot of blood glucose levels, essential for monitoring and preventing diabetes. Cost in Canada: $30 – $60 VO₂ Max A gold-standard measure of cardiovascular fitness and aerobic capacity. While especially valuable for athletes, it’s also crucial for assessing general metabolic health. Toronto: $150 – $300Calgary: $130 – $280Vancouver: $140 – $290 DEXA Scan – Body Composition & Bone Density DEXA scans measure bone health and fat-to-muscle ratio, important for osteoporosis prevention and metabolic fitness tracking. Toronto: $100 – $250Calgary: $90 – $240Vancouver: $95 – $260 How DAYHOFF is Redefining Preventive Healthcare in Canada At DAYHOFF, we believe that proactive healthcare should be affordable, accessible, and personalized—no matter where you live in Canada. Whether you’re in Toronto, Vancouver, Calgary, or a smaller city, we provide home or office blood draws for comprehensive biomarker testing. Our tests cover over 50+ healthspan-related biomarkers, interpreted by licensed clinicians and delivered with clear, actionable insights. Personalized Health Plans: One Price, Full Clarity We offer tiered plans designed to fit every health goal and budget: Plan Monthly Annual Includes Essential Plan $25/mo $299/year Core biomarker panel, personalized health report, primary care integration Plus Plan $50/mo $599/year Extended diagnostics, health coaching, fitness & sleep optimization Optimum Plan $100/mo $1,199/year Full biomarker suite, VO₂ max + DEXA, detailed longevity roadmap All plans include: Bridging the Gap Between Public Healthcare and Optimal Well-being The reality is this: Medicine 2.0 focuses on treating disease; Medicine 3.0 focuses on avoiding it altogether. DAYHOFF exists to make that future a reality for more Canadians. By offering advanced testing, expert insights, and concierge-style care at fair prices, we give you the power to be proactive. No more waiting months for referrals or hoping a routine checkup catches early signs. With DAYHOFF, you’re in control. Take Charge of Your Health Today Proactive testing isn’t just for the ultra-wealthy or elite athletes. With transparent pricing, nationwide coverage, and physician-reviewed reports, DAYHOFF is bringing precision health to your doorstep. Start with the basics, or go all-in on optimizing your fitness, cognition, and longevity. Whichever path you choose, our team is here to support your journey. DAYHOFF: Your Partner in Longevity and Preventive Care DAYHOFF is proud to be one of Canada’s only providers offering: Invest in your health now—because waiting until you’re sick isn’t a strategy. Visit DAYHOFF to learn how we can help you extend your healthspan, not just your lifespan.

Key Points: AI in Canadian Healthcare: What’s Real vs. Science Fiction When we hear “AI in healthcare,” it’s easy to imagine scenes from sci-fi movies—robots diagnosing patients or replacing human doctors altogether. But in reality, the future of Canadian healthcare is likely far more collaborative than catastrophic. Let’s get one thing straight: AI (artificial intelligence) and AGI (artificial general intelligence) are not the same. AI is already integrated into healthcare tools today—supporting diagnostics, predicting health risks, and analyzing data—while AGI, the idea of machines that think and reason like humans, still exists only in theory. How AI Is Already Improving Diagnostics Across Canada, AI is helping healthcare providers make better, faster decisions—especially in diagnostics. AI algorithms can comb through electronic health records (EHRs), lab results, and imaging data faster than any human could, spotting patterns and red flags that might otherwise go unnoticed. This is especially useful in regions with limited access to specialists, where AI can help triage and prioritize care. For example, AI systems are being trained to identify early signs of disease, such as cancer or cardiovascular risk, from simple blood markers—something that can make proactive care more accessible and effective. Why Doctors Aren’t Going Anywhere AI can process data at lightning speed—but it can’t replace human intuition, empathy, or judgment. Medical care isn’t just about numbers. It’s about understanding a patient’s unique situation, fears, goals, and personal context. The ability to build trust, communicate complex information with compassion, and navigate emotionally charged decisions is something only human doctors can do. That personal connection is often what motivates patients to follow through on care. The Future Is a Team Effort: AI + Doctors Rather than replacing doctors, AI will likely serve as a powerful tool to support them—handling the repetitive, data-heavy tasks and freeing up physicians to do what they do best: care for people. This doctor-AI partnership could lead to: In fact, AI-driven efficiencies are already influencing services like blood testing in Canada—making them more accessible, transparent, and personalized. Setting Realistic Expectations for AI AI in healthcare is promising—but it’s not infallible. To embrace it responsibly, we need to set the right expectations: 1. Doctors Make Mistakes Too Medical errors are an unfortunate reality in healthcare—some estimates suggest they’re the third leading cause of death in the U.S. No system is perfect, and AI isn’t being held to replace perfection, but to improve upon the current standard. 2. 100% Accuracy Is Unrealistic Expecting AI to be flawless before implementation sets an impossible bar. If AI can reduce overall error rates, even with occasional mistakes, that’s still a step forward. 3. In Many Cases, AI Performs Better AI tools have shown superior accuracy in certain specialties. For example, AI has outperformed radiologists in identifying breast cancer in mammograms in some clinical studies. 4. It’s About Risk-Benefit Balance AI isn’t perfect—but if it’s consistently more accurate or faster than human analysis in specific areas, its benefits can outweigh its risks. 5. AI Learns—and Fast Unlike human clinicians, AI systems can learn from every case they process. With continued real-world data, their performance improves rapidly. Early implementation means faster evolution. The Bottom Line: AI Won’t Replace Doctors, But It Will Reinvent Healthcare AI isn’t here to push doctors out of their jobs—it’s here to make healthcare smarter, faster, and more personalized. For Canadian patients, that means better outcomes, shorter wait times, and more control over their health. At DAYHOFF, we’re embracing this future with open arms. Our at-home blood testing and health analysis platform uses smart technology to deliver insights you can act on. But we never forget the human element. Your results are interpreted by experts, and we’re with you every step of the way. The DAYHOFF Advantage: AI Meets Human Care DAYHOFF is one of the few Canadian health companies offering: We’re not just giving you data—we’re helping you understand what it means, and how to use it to live better. Ready to experience AI-powered, human-centered healthcare? Explore DAYHOFF’s plans today and take control of your health—with the best of both worlds.

How Healthcare Is Evolving—And Why It Matters Key Takeaways The Evolution of Healthcare Modern medicine is undergoing a revolution. Thanks to scientific innovation and technology, we’re moving beyond treating diseases after they strike and toward preventing them before they begin. This evolution reflects a deeper understanding of how genetics, environment, and lifestyle intersect to shape our health. Proactive care isn’t just about living longer—it’s about living better. By focusing on early detection and personalized plans, healthcare can now work for you, not just on you. It’s a smarter, more efficient, and more equitable future of care. Medicine 2.0: Reactive, But Necessary Medicine 2.0—the reactive model—has formed the backbone of Canada’s healthcare system. It works like this: This model helps prioritize urgent care needs in a universal system. But it’s not without flaws: With an aging population and rising chronic diseases, Canada’s system is under pressure—and reactive care alone can’t keep up. Medicine 3.0: The Proactive Revolution Welcome to Medicine 3.0, a forward-thinking model rooted in prevention, personalization, and performance. It’s about owning your health journey. Here’s what it looks like: As Dr. Peter Attia puts it: “The best time to treat a disease is before it happens.” Medicine 2.0 vs Medicine 3.0: A Comparison Feature Medicine 2.0 Medicine 3.0 Approach Reactive Proactive Trigger Symptoms appear Risk factors + early detection Tools Diagnosis + treatment Biomarkers, genetics, wearables Goal Treat disease Prevent and optimize health Access Universal, but slow Personalized, often premium These models aren’t at odds—they’re complementary. Emergency care is still vital. But proactive care can reduce long-term strain, costs, and suffering. The Future of Healthcare in Canada More Canadians are seeking proactive care through personalized clinics and wellness platforms. While this often means paying out of pocket, many see it as an investment in a longer, healthier life. Canada doesn’t need to choose between the old and the new—it needs both. By blending reactive and proactive care, we can relieve system strain, enhance longevity, and empower individuals. Take Control with DAYHOFF Ready to shift from reactive to proactive care? DAYHOFF makes it easier than ever to begin your Medicine 3.0 journey. DAYHOFF is redefining proactive health in Canada—convenient, science-backed, and fully personalized. Start your journey with DAYHOFF. Your future self will thank you.

Across Canada, many men continue to skip routine check-ups and avoid seeking medical care until symptoms become too serious to ignore. While this might seem like harmless procrastination, the long-term consequences are anything but. At DAYHOFF, we’re tackling this issue head-on by offering smarter, more convenient solutions that make preventative healthcare more accessible, especially for men. Let’s break down why men avoid the doctor—and how technology like biomarker testing is redefining what it means to take care of your health. Key Insights: The Stats Paint a Clear Picture Data shows a persistent gap in healthcare engagement between men and women in Canada: This trend has serious implications—not just for men’s health, but for their families, communities, and the healthcare system overall. Why Do Men Avoid Preventive Healthcare? Several cultural and systemic factors play into this hesitation: Independence Many men equate health issues with weakness or loss of control. Seeking help feels unnecessary unless something is clearly wrong. Fear of Diagnosis There’s a strong “what I don’t know won’t hurt me” mentality. But delaying diagnosis often makes things worse—not better. Time Constraints Between work, family, and life responsibilities, healthcare drops to the bottom of the to-do list. Lack of Awareness Many men don’t know what screenings they should be doing—or when. Preventive care isn’t talked about nearly enough. System Friction Long wait times, limited access to doctors, and confusing healthcare navigation make appointments feel more like a hassle than a help. What’s at Risk When Men Delay Care? Avoiding routine check-ups means missing the chance to catch issues early—when they’re easiest to treat. The consequences include: Prevention isn’t just about avoiding illness—it’s about optimizing energy, longevity, and resilience. Enter Biomarker Testing: A Smarter Approach to Men’s Health At DAYHOFF, we’re helping to close the gap by offering precision biomarker testing—a modern alternative that fits into your lifestyle. Here’s why this matters: Convenience Test from home or at a nearby clinic—no waiting rooms, no unnecessary appointments. Privacy Avoid awkward conversations or unnecessary tests. Track your health discreetly, with full control. Data-Driven Receive a comprehensive, science-backed report based on over 50 key health biomarkers—including heart, hormone, and metabolic health. Early Detection Catch warning signs before they become full-blown issues. Personalized Action Plan No guesswork. Your results come with step-by-step recommendations tailored to your body and goals. How to Start Taking Control of Your Health Whether you’re looking to get ahead of chronic conditions or just want to understand your body better, here’s how to get started: Small steps today lead to major gains tomorrow. You don’t have to overhaul your life—you just have to start the journey. Changing the Narrative Around Men’s Health Improving men’s health isn’t just about individual choices—it’s about shifting the way we approach preventive care. At DAYHOFF, we’re building tools that make staying on top of your health easy, efficient, and empowering. No lectures. No waiting rooms. Just science, simplicity, and better outcomes. Why Choose DAYHOFF? DAYHOFF is one of Canada’s only health optimization platforms offering: We bridge the gap between reactive care and proactive health optimization—so you can stay ahead of problems instead of responding to them. Your Health, Your Call Let’s face it—life’s too short to wait for something to go wrong. With tools like biomarker testing, you can stay informed, stay ahead, and stay in control. DAYHOFF: Precision Health for the Modern ManWhere data meets action—because real strength starts with knowing your numbers.